Flik Flak

City Jewellers of Lichfield are proud to be official agents for Flik Flak – Swiss made children’s watches that are fun and educational.

About Flik Flak

Flik Flak was born in 1987 in Biel, the watchmaking center of Switzerland. It is a member of the Swatch Group, so it integrates the experience and expertise of the world’s leading watch producer into its development. All Flik Flak watches are created in the workshops of ETA, one of the Swatch Group’s largest manufacturing companies in Switzerland.

From day one, the brand was committed to being much more than a watch. It incorporates a unique concept to teach kids all over the world to tell the time on an analog watch. Three decades later, the world’s favourite kids’ watch is available online and via a retail network encompassing 100 countries. Across all five continents, we spend our time making sure that learning meets fun while using safe, durable products. When it comes to our planet, Flik Flak is continually searching for new ecologically sound substances and processes, keeping the kids of today and tomorrow in mind. 

Flik Flak Watches for Children
Flik Flak Children's Watches

Learning to tell the time

Flik Flak is commonly praised for helping kids all over the world to learn to tell time with a tried and tested concept.

Georg Jensen Jewellery


Flik Flak watches are high-end, Swiss-made timepieces, committed to surviving turbulence anywhere from the adventure in the playground to the washing machine.

Flik Flak Children's Watches

Watches for 3-10 years old

This diverse family of Swiss-made timepieces meets the different timekeeping and wearing requirements of kids ages three to ten.


Flik Flak Children's Watches
Flik Flak Watches for Children
Flik Flak Watches for Children

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